Luxury outdoor brand Beau Lake needed help finding their voice during their start up phase. I worked with the company founders to refine the tonality of the Beau Lake brand and apply a new language style and sensibility to their website – one that blends modern aesthetics with design thinking, a reverence for nature and a sense of nostalgia for simpler days on the water.

 

The writing started at the highest level communicating the mission and vision of this new lifestyle brand, and flows into the descriptions for each of their high-end outdoor living products.