BRAND DEVELOPMENT
Some businesses don't need to pay a full ad agency to help them succeed with a clearer mission, internal alignment, a stronger brand, and sharper advertising. I've teamed up with companies – from start-up to multi-national – to help them develop their brands through enjoyable collaboration and a clear, focused process.
BRAND STRATEGY; including mission, vision, values, tone of voice, competitive review and analysis
COMMUNICATION PLANNING; including, competitive review, target demographic assessment, internal and external communications plans
COMMUNICATION MATERIALS; including video content, advertising campaigns, social media content, display writing, website writing or refining, email writing, and whatever else needs words
I was the one doing all this work inside of the big ad agencies. Now, you get direct access to me without paying for big agency overhead and an army of redundant people. With a transparent process and hours kept to a minimum, you'll benefit from my experience and insights throughout our collaboration.
Let's develop your vision for your brand, align everything and everyone around it, and make the world take notice.
"Stefan is a highly strategic Creative Director with tremendous attention to detail. Stefan is disciplined about thoroughly understanding his client’s business objectives in order to deliver work that will perform. He is a true craftsman, both as a writer and an art director, and produces stellar creative designed to breakthrough.”
LORI DAVISON, HEAD OF BRAND STRATEGY, SICKKIDS FOUNDATION
"As a leader of an agency, I am always in search of specialist partners that I can rely on to make my agency look good, partners that bring a high-level of skill in their specialty, partners that I can trust my agency’s brand with, partners that “get us” and fit into our creative process, making it better, and not disrupting it … Stefan is one of these partners. Though Stefan sells himself as “a writer” he has always brought more to the table than just his words. We rely on him for creative ideation of advertising and marketing initiatives, internal and external strategic communications, strategic framework development for complex organizations, as well as just simple brilliant crafted copy writing. All this said, one of the best things about Stefan … is that he is just a really nice guy, who gets it, who just wants to do good work with good clients and is willing to do whatever it takes. Who could ask for more!"
RONN BATTAGLIA, PRINCIPAL, BOREALIS CREATIVE AGENCY
"I can’t say enough great things about Stefan. He is a pleasure to collaborate with, quick-witted, intelligent, engaging with clients, and of course, an excellent writer. Whether it be for marketing (persuasive writing) or everyday content needs requiring a more descriptive approach, Stefan’s experience is vast. With BLVD, Stefan has crafted technical communications, dived into and helped bring form to complex corporate writing projects and supported the brands we work with to find their voice across multiple channels. Additionally, Stefan’s ad agency creative background provides us with a value that we haven’t seen with many contract writers of Stefan’s calibre."
SCOTT CHRISTIE, PARTNER + CD, BLVD AGENCY
"It is always a pleasure to work with Stefan. He's a great creative partner who is very collaborative and really listens to and incorporates my feedback into smart ideas/crafted writing."
ADRIANNE LARGO, MARKETING DIRECTOR, MONTANA'S RESTAURANTS
"Stefan's thought provoking approach to creativity comes in many forms; from gut-shot humour to emotionally engaging, he’s able to deliver. It's been a true pleasure working with him on the many projects that we've successfully launched."
CHRIS LEE, VP MARKETING, HSBC
"We trust Stefan to help us craft some of our biggest presentations. He’s quick to understand content he may not be familiar with, and comes up with just the right tone and words. He’s remarkably efficient and super nice too."
GENEVIEVE CLEMENT, MANAGER OF COMMUNICATIONS, BELL MEDIA