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Carling is Canada's favourite discount beer. Those who love it, love to drink a lot of it. And there are benefits to drinking such an affordable beer.
This campaign was shortlisted in Cannes, won some Obies, and was an integrated campaign in The One Show. Back home in Canada, it won a few golds at the ADCC.
As creative director, I oversaw the work for the Carling 'Great Beer Decisions' campaign that included these handy in-case promos, magazine ads and a video series that my partner and I directed.
These won some awards somewhere – can't remember. Videos won gold at the Bessies Awards Show.
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