"Stef is a brilliant guy and a joy to work with. He's inventive and creative, but also fast and great on deadline. He's a terrific writer and has a strong visual mind. I couldn't recommend working with him more highly."
Gerald Butts, Principal Secretary, Office of the Prime Minister
CAVEAT: When I was asked to work on this, there was still confidence in Trudeau as a leader and real fear that the Conservative Party would tear apart any progress made by the Liberal government in Trudeau's first term. There was no way to know at the time how things would turn out. There was simply hope for continued improvement.
In late 2018 I was asked to write the advertising for the Liberal Party of Canada's 2019 re-election campaign. Working closely with various Liberal Party officials, we crafted the positive messages that Canadians saw on TV and online, and heard on the radio.
The campaign goal was to contrast a forward-looking Liberal plan that built upon the previous four years' mission against what Canadians were worried the Conservatives would do if they got into power.
TV spots communicated our positive message in contrast to the Conservatives. No actors, all volunteers.
There were lots of radio spots targeting different parts of the country. Each was an opportunity to introduce the MPs.
Copy from the TV and Radio was used for scores of social posts.
Every time a new ad came out, it made the news. That never happened when I was working on detergent.
I am also available as a 'stand-in' for heads of state. I have many great ideas for running countries – hit me up.
